For DentalWebsites.com we built a connected dental platform that syncs practice and doctor data through Sikka APIs, tracks every call with CallRail, captures online appointment requests, and attributes each new patient back to the ad, website, or campaign that produced it.
Visit Live WebsiteDentalWebsites.com is a digital growth platform for US dental practices, helping them turn website visitors, phone calls, paid advertising, and social media into measurable new-patient opportunities.
Dental practices get inquiries from many channels, but that activity lived in separate systems — the practice management software, the phone system, the website, and each ad platform. Nobody had a single view of where leads came from, which calls were real new-patient opportunities, or which marketing spend actually produced booked appointments.
We built a connected dental data ecosystem around the website: Sikka API integration to pull doctor, practice, and appointment data out of the practice management system, CallRail API integration for call tracking and recordings, online appointment workflows, and lead classification that separates new leads from non-lead and repeat callers — all surfaced in one admin dashboard tied to the originating marketing source.
Sikka provides a single API layer over dental practice management systems. We used it to synchronize doctor, practice, and appointment data — including practices running SoftDent — into one central platform, so administrators work from a unified record instead of logging into each practice's system.
Tracking numbers per campaign and ad source, with each call's caller, date, time, duration, and recording pulled into the dashboard. Calls are then classified as lead, non-lead, repeat caller, no-answer, or wrong number so reports show real opportunities, not just call volume.
Online appointment requests and scheduled patients are linked back to their originating source — website, referral, paid ad, or social — with show/no-show status and accepted treatment value, closing the loop from marketing spend to booked patient.
One reporting interface for leads, calls, doctors, daily appointments, and marketing sources, with date-range filters, drill-down call records, in-browser call playback, and Excel export.
The project turned a collection of disconnected data sources and communication touchpoints into a single dental technology ecosystem. By combining the public-facing patient experience with backend data integration, call tracking, lead attribution, and reporting, DentalWebsites.com now gives its users a clear view of where patient opportunities come from — and which ones are real leads rather than just call volume.
Unified practice & doctor data
Call-to-source lead attribution
Leads separated from call volume
One dashboard for acquisition data
From Sikka practice-data integration and CallRail call tracking to dashboards that tie marketing spend to booked patients, we build healthcare software around your workflow. Tell us what you want to connect.
